40 Happened: my skin care routine

Turning 40 made me really put thought into what I put on my face. It has started to get... soft. I don't have wrinkles yet. But I'm losing firmness. After reading way too many articles and studies and reviews, plus talking to other women and even a couple of estheticians, this is what I am rocking on my face.
Morning:
I start out by washing my hands. I don't want whatever is on my hands smeared on my face.

I wash with Soap Shine Soap Company activated charcoal soap. It's creamy and gentle and if you had to you could eat it. It's hand made and natural. I lather it all up on my hands and wash my face, neck and chest.

After a rinse with lukewarm water I pat gently with a clean towel.
Next I massage vitamin c serum onto my face, neck and chest. Yes, I treat my neck and chest exactly as I do my face.

The vitamin c serum I mix up myself every few days. Vitamin c doesn't stay stable when exposed to light and air, so rather than spend cash on a premade serum I bought powdered vitamin c and vegetable glycerin so I can mix it in small batches. I keep it in a taped bottle to keep out light.
I let the serum sit on my face for about 20 minutes to absorb in and dry. Then I put on eye cream.

The jury is out on how important or effective eye cream is. They often contain the same ingredients as your moisturizer or night cream, but lack sunscreen. I have some eye cream, so I use it. I may or may not buy more when I'm out.

Then I put on my moisturizer with spf 30. NEVER leave the house without spf 30 on my face.
If I plan to be outside for an extended period of time I put on additional sunscreen specifically for face. When I hiked the AT this summer I wore SPF 70 every day on my face, neck and chest.

That's it. Wash. Serum. Moisturize.

At night I start out with the gentle wash again, but instead of vitamin C serum I got to a night cream with retinol.